The truth about AI experts

Why there's so much recycled content

AI became hype. And hype attracts people who want quick attention. The result is a sea of generic content: "10 prompts that will change your life," "How to make money with AI."

The problem isn't the topic. It's that most of these people have never used AI to solve a real problem. They tested it for 10 minutes and wrote an article.

3 signs of quality content

1. Has concrete examples: not "AI can help you." It's "I used AI to solve this specific problem, and here's the before and after."
2. Shows limitations: everyone talks about what works. People who actually use AI also talk about what DOESN'T work — and why.
3. Is reproducible: you can copy the method and apply it to your context. Doesn't depend on a specific tool.

3 signs of recycled content

1. Promises "easy and fast" results: if it were that easy, everyone would already be doing it.
2. Only talks about generic prompts: "50 prompts" lists copied from other lists. Zero context, zero method.
3. No name, no face: anonymous or overly generic content with no accountability for what it says.

The simplest rule

Ask yourself: "has this person actually used AI to solve a problem like mine?" If the answer is no, it's probably recycled content.

At Pirbrain, every article is written based on real-world use — in product, engineering, and leadership. The Before/After method was born from practice, not theory.